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Local Lead Generation

Achieve Immediate Results from Your Marketing Investment with Advertising on Google and Facebook

Pay-Per-Click (PPC) advertising is a measurable, cost-effective, and highly manageable way to get a top spot in Google search results. Strategically crafted PPC campaigns deliver leads and traffic almost instantly once the ads begin running. Facebook is another powerful platform for generating high quality leads. Making these campaigns, however, can be challenging and demands careful planning.

Rather than do the work by yourself, leave it to the web professionals of Choice Exposure Marketing. Our team of specialists has the expertise and experience to continually optimize your campaigns, make data-driven decisions, and give you the results you want.

How Small and Medium-Sized Businesses Benefit from PPC and Facebook Advertising

Small and medium-sized businesses (SMBs) may feel they are at a disadvantage compared with their big competitors. Although SMBs have a limited budget to work with, PPC levels the playing field. Its highly targeted ads help your business reach your niche audience at a moment when they are ready to convert. When you make PPC part of your marketing strategy, you enjoy the following benefits:

Brand Recognition

You can employ PPC to target keywords relevant to your industry so that individuals looking for those targeted keywords will see your advertisements constantly. Keywords related to your industry helps improve your brand awareness. On top of that, it establishes you as an industry authority figure.


PPC provides the flexibility of running a campaign, as you have the power to decide when and where your ads will show up, based on factors such as location, keywords, device, and time and date. This flexibility also allows you to segment your market and put your products and services in front of the right audience.


With PPC advertising, you only pay when someone clicks on your ad. Starting at a low rate is possible. Additionally, you can establish a daily limit to control costs. If your PPC campaign is successful, the conversions will earn you more profit than the cost of advertising.


PPC ad platforms allow you to check how your campaigns are doing. You’ll find a dashboard that enables you to look at vital statistics, such as conversions, audience reach, clicks, cost per click, and impressions.

Managing Your Google Ad Campaigns Effectively

Our PPC team has extensive experience in handling ad campaigns. Our certified professionals are up to date with the latest market trends and search technology. You can count on our team to do the following:

  • Keyword Research - Our PPC specialists perform thorough research to identify keyword opportunities for your business.
  • Competitor Analysis - We keep a close watch on your competitors and look at the strengths and weaknesses in their advertising efforts.
  • Ad Creation - Our team comes up with effective search engine ads by writing excellent copy and targeting the ads at specific keywords.
  • Ad Monitoring and Optimization - We keep an eye on your campaigns daily and make improvements as necessary.

Grow Your Business with PPC

Don’t spend time trying to figure out how to make effective PPC campaigns. You have a business to run. Just leave the work to us. Count on our knowledgeable PPC professionals to create ad campaigns that help you expand into new markets and win over your competition. Ready to get started? Email angie@choiceexpmarketing.com to schedule a consultation.

About Choice Exposure Marketing

We provide personalized digital marketing services and 360 virtual tours to small and medium sized businesses. As your partner in success, our talented team designs solutions to help grow your business.


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